Smartwool

Here at Smartwool, I've been able to get my hands on all things digital. From conceptualizing paid campaigns, big e-commerce rehauls, and all the execution in between. I've redefined the brand design with motion graphics, original photography, and bringing in new thinking from a background of someone who is "not your average outdoors person".

FW22 Smartwool x Jiberish collab. Inspired by the winter solstice - the darkest day of the year, icy crystals, and shfting to a new beginning.

outfit gif on clear acrylic chair with sparkles shirt gif with clear acrylic chair and sparkles base layer outfit with beanie on clear acrylic chair

FW22 launch of Smartwool x Grateful Dead collab. Retro dreams of nostalgia, familiarity, and taking a walk in the neighborhood while listening to your favorite band.

Second Cut is Smartwool's takeback program for socks (including non-Smartwool socks). This campaign dove deeper into visuals including the branded green and animated second cut logo on all assets. Dog in assets is my dog, Mickey, who was given lots of treats for being a good boy.

brown and blue eyed husky on second cut dog beds from smartwool.

SS22 Smartwool x Jiberish collab. Inspired by the spring equinox - the longest day of the year, spiritual awakenings, and rebirth.

shirt gif
smartwool jiberish ticker jiberish landing page.

Smartwool x Weston x Natives Outdoors collab with artist Vernan Kee. Giving space to Native artists to express themselves and reclaim the outdoors.

Valentine's is for lovers. Love at first sight, comfort in a pink dreamscape, and for our consumers - gifts.

The outdoors does not discriminate and embraces all bodies to join.

pride socks walking on street group of friends wearing pride clothing single person wearing pride shirt with blue sky in background detail shot of pride socks pride socks with 2 people tying shoes.