Senior Digital Designer
Shane Co. — January 2023 to Present
• Create digital experiences, including wireframes, user flows and visual interfaces that are innovative and convert well.
• Design and produce a wide variety of works; landing pages, social media, e-mail, websites, and digital banners.
• Act as a visual storyteller, collaborating with the content team as well as other internal teams; leading the digital efforts.
• Define clear brand guidelines across all digital channels and ensure they are maintained.
• Partner with Marketing, e-Commerce and development teams to create customer and brand-friendly solutions.
• Maintain clear lines of communication with the development team to devise solutions that fit within technical capabilities and efficiencies and allow for A/B testing scenarios to determine and maximize opportunities.
• Partner with Marketing to develop an understanding of the best performing creative and share that data with the creative design team.
• Communicate and partner with stakeholders to ensure that design deliverables are received and incorporated on a timely basis. Lead multiple projects concurrently while balancing resources, business requirements and creative needs.
• Be accountable for the successful execution of creative and art direction on projects, either independently or by leading video production team, photographers and designers when required.
• Assist in facilitating and contributing to brainstorming sessions to promote creativity and innovation in
marketing campaigns.
Junior Digital Art Director
Smartwool — September 2021 to January 2023
• Provide new creative thinking and designs across all Smartwool interactive needs: website, landing pages, emails, digital banners, and social media.
• Deliver strategically sound conceptual thinking across the brand's interactive channels.
• Collaborate with marketing teams and partners to develop seasonal campaigns and tactical executions.
• Contributes solutions to marketing partner problems while maintaining Smartwool's brand integrity.
• Present ideas and concepts effectively and efficiently, both internally and externally.
• Monitor quality of finished digital/interactive materials produced for e-commerce platforms to insure consistency and quality.
• Research trends and new e-commerce techniques while integrating with Smartwool's growing businesses and needs.
• Design e-commerce, marketing, and social assets.
• Remain flexible and organized while taking on multiple projects and delivering them with high standards on time.
• Continue learning how to utilize industry tools and stretching new and unique ways to use them.
Graphic Designer
Magic — March 2021 to September 2021
• Collaborate with project team to generate creative direction for ad creatives.
• Assist in creative pitches to clients.
• Ensure that creatives are optimized for conversions while maintaining client's guidelines.
• Produce the following deliverables for clients: Facebook, Instagram, emails, landing pages, Google retargeting and banner ads, SnapChat, Pinterest, TikTok, LinkedIn, and branding.
• Produce beautiful and professional content for both organic social and paid media.
• Collaborate on large scale video projects and storyboard for video production teams.
• Continually adapt best practices and new trends in design deliverables.
• Design across different digital mediums such as static, video, and motion graphics.
• Assist in tech operations.
• Improve systems and processes for creative production and critique.
• Work with design team to manage design workload across multiple projects.
• Maintain high standards of quality and attention to detail.
Graphic Designer
Frontier Airlines — December 2018 to March 2021
• Maintain quality of branding on internal and external corporate communications for all departments including newsletters, announcements, and internal videos.
• Create media communication assets and graphics for Frontier's organic social channels (Facebook, Instagram, and LinkedIn).
• Design email creative with corresponding sales and promotions and collaborate on overall messaging.
• Design motion graphics for paid media gifs/videos in correspondence with airports and city partnerships within the Frontier Airlines network (all 100+ of the airports!).
• Produce co-branding ads for corporate partnerships and manage feedback from start to finish (Barclays, Visit Last Vegas).
• Conceptualize and propose visuals for airports' print/digital collateral and inflight brochures for airplanes (See those banners or videos for the Frontier credit card and most of the green messaging at Denver International Airport? That's it!).
• Assist in on-site events with customer-facing communication including signage, posters, banners, and social media assets for Frontier and their partners. These are boots on the ground events where I get to talk to thousands of people about Frontier (route announcements, new tail announcements, milestone flights, schedule extensions).
• Create swag and event materials for market visits.
• Collaborate on the visual conceptualization of ad campaigns and lasting marketing promotions.
• Remain flexible with multiple projects and deadlines from different departments.
Designer
Juniper Books — April 2017 to November 2018
Conceptualize, design, and propose projects for commercial and private clients.
• Conceptualize, design, and propose unique projects for commercial and private clients.
• Bring client projects to life by designing and physically printing, laminating, and cutting all book covers for each project.
• Facilitate client projects from start of proposal to delivery of end product.
• Innovate new product ideas and packaging for mass production.
• Develop templates for wholesale and retail decks/proposals for marketing.
• Collaborate on large scale art installations and custom libraries for commercial events.
• Maintain quality of private libraries and designs.
• Design, manage, and send Mailchimp campaigns.
• Re-design usability and overall aesthetic for juniperbooks.com.
• Created standard operating procedures for client projects within the design department.